Stack #2579211

Question Answer
1. Sports Mktg. The process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods and services to create exchanges that satisfy individual and organizational objectives.
Perishable Experience A football game you played, you will never play that game again
Facility Time Warner Arena, Lowes Motor Speedway.
Sporting goods Tangible, manufactured products that make the game possible.
Intangible An experience you can see, feel and participate in.
Event Mktg A designing or developing a live themed activity, occasion, display or exhibit, such as a sports, music festival or concert to promote a product, cause or organization.
Intangible An experience you can see, feel and participate in.
immediate Fulfillment Produce &consumer the product at the same time.
organized Participants Have rules (sanctioning bodies )_NCAA, MLB, MBA,MMA
Personal Connection Build Consumer trust for the product
Spectators/Fans Observers of the sporting event.
Private Events Weddings, birthdays, family events, anniversaries.
Sponsors Businesses or organizations that pay to associate their names or product with a sporting event.
Brand Awareness Build Awareness of your product by marketing the event.
Unorganized Participants Have rules (sanctioning bodies )_NCAA, MLB, MBA,MMA
Corporate Events Conferences,Seminar,trade shoes, team building, theme parties,VIP events, incentive travel

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