Question Answer
Sports Maketing The process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
Perishable Experience A football game you played, you will never play that game again.

Facility Time Warner Arena, Lowes Motor Speedway
Sporting Goods Tangible, manufactured products that make the game possible.
Intagible An experience you can see, feel and participate in.
Event Marketing A designing or developing a live themed activity, occasion, display or exhibit, such as a sports, music festival or concert to promote a product, cause, or organization.
Immediate Fulfillment Produce & consumer the product at the same time.
Organized Participants Have rules (sanctioning bodies) – NCAA, MLB, MBA, MMA
Personal Connection Build consumer trust for the product.
Private Events Weddings, birthdays, family events, anniversaries.
Spectators/Fans Observers of the sporting event.
Sponsors Businesses or organizations that pay to associate their names or products with a sporting events.
Corporate Events Conference, seminars, trade shows, team building, theme parties, VIP events, incentive travel

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